Monday, September 10, 2012

Limited Edition Swiss Knife Victorinox: Horoscope

This project is part of a graphic design competition for the celebration of Victorinox.  The concept of the design creates a series of personalizable graphic art to complement the universal function of the Swiss knife.  Horoscope is a representation of oneself in terms of personal belief, attitude and character. The target market of this design is predominantly females.  The graphic art on the Swiss knife allows for feminine expression and individualization of character of the owner.













Monday, August 13, 2012

Concept Watch: BREIL Ori


'Ori' means folding, derived from origami. the watch accentuates the usage of stainless steel through folding technique to achieve perfection. The watch's face is formed by tessellation of folded planes that continues into the strap, therefore creating a coherent visual harmony. This achieves an effect as if the watch is made of a single sheet of stainless steel, forming a complete and seamless timepiece. Tthe main idea reflects a common folding technique which usually used on paper, onto stainless steel brings out the irony character of material usage. This idea focuses on stainless steel capability to achieve distinctive folding edges that displays precision in terms of technology, as well as brings out the character of the wearer to be firm and confident. On the watch’s face, the tessellations which are created parametrically impose strong sense of accuracy in displaying time through sharp directional edges and corners. The strap continues on the folding technique, from static tessellation (watch’s face) to dynamic tessellation on the strap (as the strap’s common nature to flex). Due to the unique and continuous tessellations, the watch displays different impression of reflections under different lighting conditions.