Monday, September 10, 2012

Limited Edition Swiss Knife Victorinox: Horoscope

This project is part of a graphic design competition for the celebration of Victorinox.  The concept of the design creates a series of personalizable graphic art to complement the universal function of the Swiss knife.  Horoscope is a representation of oneself in terms of personal belief, attitude and character. The target market of this design is predominantly females.  The graphic art on the Swiss knife allows for feminine expression and individualization of character of the owner.